A powerful website is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online.
To help you create a small business website that’s professional, engaging and memorable, we’ve hand-picked this selection of the best examples of how to make a business website, all built on Wix. Not sure if you need one? Check out does my business need a website.
For getting your business started, you’ll also find two free business website templates that you can fully customize and make your own
The components of a good small business website
A good small business website example will be made up of several key components related to its infrastructure, content and design. Some of the main ones include:
Clear navigation and structure
User-friendly, intuitive navigation that allows visitors to find what they need quickly and easily.
A logical, hierarchical structure that helps search engines understand your website's content and organization.
A consistent and easily recognizable layout across all pages.
Compelling content
High-quality content that is informative, engaging and relevant to your target audience.
A clear value proposition that articulates what makes your business unique and valuable.
Strong calls to action that guide visitors towards the desired outcomes, such as making a purchase or subscribing to your newsletter.
Mobile friendly and accessible
A website that works well on different screen sizes and devices, for a smooth user experience on both mobile phones and tablets.
Adherence to accessibility guidelines to accommodate users with disabilities.
Search Engine Optimization (SEO)
Optimized content, including as a basic - meta descriptions and title tags to improve your website's visibility in search engine results pages (SERPs).
An internal linking structure that helps search engines crawl and understand your website's content.
Security and performance
Your business website will need to be highly secure, backed up ideally by enterprise grade infrastructure.
This should include SSL/TLS certification, https and other web security measures for maximum uptime and secure information.
11 best examples of small business websites
01. Piboco: App website
Piboco is an interactive reading app for children, created by a collective of picture book makers. Its homepage design is clean and uncluttered, with large text placed on top of playful geometric shapes.
With the help of concise written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent call-to-action (CTA) button immediately encourages them to download the app.
The header makes navigation effortless, with a website menu and a logo that leads back to the homepage when clicked. There’s also a language toggle, allowing users to switch between the three languages of this multilingual website with ease.
The Piboco site is just as inviting in its mobile website version, with added interactions such as animations and a welcome screen.
02. Ception: Tech startup website
Ception’s brand identity is evident in every aspect of its business website design. From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story.
Ception also uses a mix of visual elements, including illustrations, icons and photographs, to highlight their advanced localization solution.
By implementing top website design tips, this business site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention, so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text.
Tip: Not sure which platform is best for your business website? Check out this guide to the best website builders for small businesses.
03. Objective: Lifestyle eCommerce website
Accomplishing not one but two great website ideas, Studio Adjective has created both an online interior design portfolio for showcasing their projects, as well as a separate eCommerce website for selling their products. Their online store, Objective, exudes a high-quality, minimalist lifestyle in everything from the web design itself to their wide range of products.
Applying the split screen website layout, the page is vertically divided in two down the middle. For added visual interest, the store’s logo is located at the very center, where the two halves meet. The logo stays put as site visitors scroll down, tying this web design trend together.
When browsing through Objective’s products, site visitors are met with impeccable product photography. By use of hover effects, each of the images changes into an alternate view of the same product when hovered over. This simple change makes for a more interactive shopping experience and increases the products’ appeal.
04. Holyziner: Freelance photography portfolio
Igor Ntwari, also known as Holyziner, is a freelance photographer based in Burundi. His photography website employs enlarged typography and overlapping layers to create a stylish, edgy look.
Adding to this sophisticated design are Igor’s font pairings, combining both serif and sans serif typefaces (with and without little embellishments at the tips of the letters). Another unique typographical touch to the website is his handwritten signature, which appears at the website’s footer and serves as a bespoke logo design.
The online form on the ‘Contact’ page reinforces the same visual language as the rest of this portfolio. With enlarged typography and thin black lines, site visitors are invited to fill in their information. If any of the details are incomplete, the lines turn red to indicate the error. These friendly microinteractions guide site visitors in the right direction, improving the website’s user experience.
05. Puffin Packaging: Eco-friendly packaging website
Eco-friendly packaging company Puffin demonstrates the value of creating your own logo. Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the product photographs.
Yet a great logo is only one component to building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.”
Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable.
This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces.
06. Bonny: Creative agency website
The homepage of this creative agency’s small business website is clean, neatly dividing the page into sections using strips. The website color scheme is comprised of deep, earthy tones, and when paired with illustrations and black and white photography, the result is an effortlessly chic look.
By creating a blog called Bonny Journal, the duo behind this agency is able to share their expertise in the field of conscious living. It’s a beautiful blog example that touches on a variety of topics, from second-hand fashion to self-love practices.
The website’s ‘Contact’ form is a lightbox that slides into view from the right corner of the screen. This helps site visitors leave a quick note from whatever page of the website they’re currently on, while matching the same impeccable typography and color palette as the rest of the site.
07. Islango: Yacht rentals website
With a video of calm turquoise waters and aerial photographs of yachts, this small business website by Islango, offers to take visitors on their next adventure. The site is equipped with advanced tools from Velo by Wix to help users book sailing vacations online.
Using database collections, Islango displays large amounts of data relating to their various travel destinations and itineraries. They also utilize dynamic pages to build a large amount of web pages, while maintaining a consistent design throughout.
For quick and easy communication with site visitors, Islango includes a live chat widget which remains available on all of the website’s different pages. On their FAQ page, some of the most common customer questions are answered for the benefit of all site visitors.
08. Acupuncture with Fabi: Acupuncturist website
The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine.
The site is complete with an online booking system, enabling users to easily book their next appointment. Through the integration of a Members Area, users can sign up to the website and manage their bookings themselves.
Since this is also the personal website of a solo practitioner, Fabiana has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist.
09. Ducknology: eCommerce jewellery website
This small business website is edgy and full of character. Through the combination of emojis, an exposed grid, and a “deformed” typeface, this New York-based jewellery brand creates a look that’s equal parts trendy and quirky.
The name Ducknology is catchy, descriptive and memorable, which is everything you need in a business name. Alternatively, there are free online tools such as the Wix Business Name Generator to help find the perfect name for any business.
Their written copy takes the same unique approach, with statements like “We just love beautiful cheap things” and plenty of “quacks.”
The design also makes great use of subtle parallax scrolling effects, adding a sense of motion and depth to the page. For example, notice how the outlined text at the side of the homepage gently glides into view, making it seem animated.
10. Ubio Labs: Mobile accessories website
Ubio Labs creates accessories for mobile devices. Their website design is clean and includes generous servings of whitespace, giving each element the space it needs to stand out.
The menu at the site’s header makes for easy website navigation. Since this business website offers a wide range of products, the ‘Products’ menu is simplified using a combination of icons and text. This prevents the drop-down menu from being overcrowded.
To show even more of their products on their website, Ubio Labs has embedded their Instagram feed on their homepage. This helps ensure that the page is regularly updated and that their freshest content is displayed automatically.
11. Milestone: Construction and renovations website
Milestone's construction website is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, it uses muted tones, a modern style and sleek construction logo design to establish their brand image online.
When making a business website, it's important to link to active social media accounts like Milestone does—this is a great way to engage visitors with on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone include links to their Houzz account—a community website especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately.
All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility.
Learn more about how to start a construction business.
Free small business website templates
When creating a small business website for your brand, you can either build a website from scratch or use a fully customizable, designer-made template. These two business website templates can help get you started:
Motivational Speaker: This personal website template launches into a fullscreen video of its business owner in action, instantly establishing a strong connection with site visitors. This is paired with a bold mission statement that gets site visitors excited about the business and a brightly colored call-to-action (CTA) button that encourages them to take action. The template also has a blog, a bookings system, testimonials and more.
Tip: Still looking for a catchy title for your small business? Try using a small business name generator for inspiration and ideas.
Lawn Care: This template is full of everything a small business needs in order to put its best foot forward. From displaying the brand’s services to introducing their story to providing customer testimonials, site visitors are sure to find everything they need. There’s also a built-in bookings system, a live chat widget, and more.
Learn more about how to start a lawn care business.
It's also worth considering adding a bio section to your business website both for any owners and founders, and the team.
Small business website examples FAQ
How much does a small business website cost?
The cost of a small business website can vary significantly depending on several factors. With Wix for example it can cost anything from building a website for free, to paid plans that start from US$17 a month.
But in general, simple websites with basic features, such as a few pages and a contact form, will be less expensive than complex websites with advanced functionality, such as e-commerce capabilities, custom designs and integrations with other tools.
Hiring a professional web designer to create a unique and custom website can range from US$2,000 to US$10,000 or more, depending on the designer's experience, the complexity of the design and the number of pages. Hiring freelance web developers can offer more flexibility and customization options at varying price points.