Wix Studio brand guidelines
Agencies, partners and enterprises, these guidelines are for you.
Here you'll find all the info you need to use our assets in a way that honors our brand—and yours—and adheres to our legal restrictions.
By using our assets, you agree to our Terms of Use and Privacy Policy.
You can download our logo on both white and black backgrounds. No changes to these files are permitted.
![Wix Studio logo on a white background](https://static.wixstatic.com/media/0d6674_b39c8ddaafbd4b8dbb459a4221ee8227~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 10000017556.png)
Full logotype - black
![Wix Studio logo on a black background](https://static.wixstatic.com/media/0d6674_d5cb472b6a2b4a8ca4399cd39e990fba~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001756.png)
Full logotype - white
![Wix Studio logo with padding on each side the same width and height as the logo symbol](https://static.wixstatic.com/media/0d6674_56c32bbcfeb04c7b9d199704948ec25a~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001757.png)
Always add margins to all sides of the Wix Studio logo
How not to use our logo
Reference the examples below for more detail on prohibited changes.
![Wix Studio logo with an orange tint applied](https://static.wixstatic.com/media/0d6674_1902c94504f54f73944ee432edf463c2~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001762.png)
Do not paint the logo in any color
![The Wix Studio logo. The circle inside the symbol is filled with a shade of orange](https://static.wixstatic.com/media/0d6674_a9d66918ca3446e5b12cfebbc51e89e9~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001763.png)
Do not paint the color of the circle
![The Wix Studio logo symbol: a square with a circle cutout in the middle of it](https://static.wixstatic.com/media/0d6674_f9adb8839e584504a020c589e02b93ea~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001764.png)
Do not use the logo symbol only
Colors
Our color palette is constructed from strong colors, supporting colors, light gradients and bright markers. A combination of layers radiates harmony and makes a bold statement.
Color 01: Primary
FFFFFF
*Can use for fold
Copied
Color 02: Primary
0B0B0B
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_eaf7d9cf32864e76835e5e1e2f0ccf08~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217507.png)
Color 01: Primary
455466
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_4925ea53d1884ef19b19d9b944599c05~mv2.png/v1/fill/w_74,h_50,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217502.png)
Color 02: Primary
ACACAC
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_f252bf2eb9004002a29adc9525c032cc~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217504.png)
Color 03: Primary
DEFF00
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_c8c336447dfc4ae3ab081450f477e15d~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217506.png)
Color 05: Primary
06063A
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_ac539ead1e96445ba92059aa63c0578b~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217508.png)
Color 01: Primary
9EB4CE
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_c431b5196c9541b6a703e088a884ad17~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217503.png)
Color 02: Primary
F4F4F4
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_e68f1b3e42244c64a190e50927370251~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217500.png)
Color 04: Primary
4E7475
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_0d947d26b272485385688a4d89adfd37~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217505.png)
Color 05: Primary
0E106A
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_d41805f51eb84c89b4840533fa578e84~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 47217510.png)
Color 05: Primary
ADD7FF
*Can use for fold
Copied
![](https://static.wixstatic.com/media/0d6674_d0e5a0ebe41e4e42ae202eadb3fb0141~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001754.png)
Copied
![](https://static.wixstatic.com/media/0d6674_491374428a314c80a2bcad2f89d5229f~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001755.png)
Copied
![](https://static.wixstatic.com/media/0d6674_6c92b7ee68724ad5ad6093af148eae8d~mv2.png/v1/fill/w_59,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 10000017563.png)
Copied
Color 01: Primary
FFFFFF
*Can use for fold
Color 02: Primary
0B0B0B
*Can use for fold
Copied
![״״](https://static.wixstatic.com/media/0d6674_d11786cd35f1468aa3ee039789100024~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001739.png)
Color 06: Secondary
FF5500
Copied
![״״](https://static.wixstatic.com/media/0d6674_0e2cfcfb5a64455bb977b2a2e4c3ec67~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001738.png)
Color 06: Secondary
FFA800
Copied
![״״](https://static.wixstatic.com/media/0d6674_930e0c285d7d40259d2cb17f3dcae85d~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001741.png)
Color 06: Secondary
FFF0EA
Copied
![״״](https://static.wixstatic.com/media/0d6674_5650559e5bc946169bb7a5a668265679~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001742.png)
Color 06: Secondary
E2D8FF
Copied
![״״](https://static.wixstatic.com/media/0d6674_5e64538c9a904f6eb45178c5af4e2539~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1970.png)
Color 05: Secondary
3910ED
Copied
![״״](https://static.wixstatic.com/media/0d6674_55a92a9ff6ad403ab8202e6527df1308~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1972.png)
Color 04: Secondary
D1E6D1
Copied
![״״](https://static.wixstatic.com/media/0d6674_28283e75d30c4c759cd1277b5967ff3d~mv2.png/v1/fill/w_49,h_4,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1986.png)
Color 04: Secondary
00FF6E
Copied
Recommended color combinations
3910ED
FFFFFF
9EB4CE
455466
![״״](https://static.wixstatic.com/media/0d6674_8e27fbc8677d4216bf862aacbfb0e5a9~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001897.png)
FFFFFF
F6EFFA
FEE5DF
FFA800
![״״](https://static.wixstatic.com/media/0d6674_07bac634e5444d37af55e96e7aa5253b~mv2.png/v1/fill/w_80,h_152,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Frame 1000001952.png)
A6FFD7
0E106A
686663
![״״](https://static.wixstatic.com/media/0d6674_41b0cebdf6314c64a6de349837e2e078~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001899.png)
4E7475
F0F0ED
D6DEFA
3910ED
![״״](https://static.wixstatic.com/media/0d6674_25ddf4080654400a8e663bfb5842bb20~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001911.png)
E2D8FF
455466
00FF6E
![״״](https://static.wixstatic.com/media/0d6674_7928ce6ca7b94b1ba7dbf2253311d6de~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001910.png)
0E106A
BDD0E1
2C703C
FFCA89
![״״](https://static.wixstatic.com/media/0d6674_798a7524c4af4d9282f111085f2c06b6~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001909.png)
E2D8FF
C5D7F7
F3F4E1
BBFF2E
![״״](https://static.wixstatic.com/media/0d6674_43e504d7b6e043e2ba91f19d339ecbbc~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001900.png)
ADD7FF
4E7475
00FF6E
![״״](https://static.wixstatic.com/media/0d6674_d1de327df21d4cbaa2db2c9f50c5f4ce~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001901.png)
0B0B0B
F4F4F4
FF5500
![״״](https://static.wixstatic.com/media/0d6674_22522794000644bd8225f767e262fa72~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001908.png)
9EB4CE
DEFF00
E2D8FF
![״״](https://static.wixstatic.com/media/0d6674_ab56c9215cbf439b9c06352e1c5d4803~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001902.png)
FFA800
4E7475
FFF0EA
![״״](https://static.wixstatic.com/media/0d6674_a27f4fbdbda44891a11459e8b88bb1a3~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001903.png)
0E106A
FFF0EA
0B0B0B
![״״](https://static.wixstatic.com/media/0d6674_15a94fb109a44633ba937156ccfc6095~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001904.png)
CCB7FE
ACACAC
00FF6E
![״״](https://static.wixstatic.com/media/0d6674_27a0c8331c654b6ca7ea966e81e3832b~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001905.png)
DEFF00
11136C
9EB4CE
![״״](https://static.wixstatic.com/media/0d6674_4ca38c78080e45c2810acbb30a6aca37~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001906.png)
9EB4CE
C0DCFC
3910ED
![״״](https://static.wixstatic.com/media/0d6674_389ce843458c49f88989016d4574819f~mv2.png/v1/fill/w_80,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group 1000001907.png)
Wix Madefor is our custom typeface. It comes in 3 styles and 9 weights. Professional and dynamic, this font is an excellent choice for maximum readability.
Wix Madefor
Display Regular
Text Regular
Italic Regular
Messaging and usage
Explore our recommendations on how Partners and users should talk about their use of, and relationship with, Wix Studio.
What is Wix Studio?
Wix Studio is an end-to-end platform for designers, devs and marketers in agencies and enterprises. Smart design capabilities, flexible dev tools and built-in AI give complete design control for exceptional results. Combined with multi-site management, the platform provides everything needed for a super seamless workflow.
What is our brand promise?
"Deliver brilliance. Smash deadlines." With Wix Studio, agencies and enterprises can create, develop and manage exceptional web projects with hyper efficiency.
What are our core benefits?
-
Advanced, precise design tools
-
Innovative built-in AI tools
-
Flexible development capabilities
-
Best-in-class SEO and integrations
-
Native business solutions
-
Comprehensive, multi-site management
-
Enterprise-grade infrastructure
What is our tone & voice?
We speak to our audience just like how they talk, how you talk, how we all talk at work. Our voice sounds like a young, smart web professional in conversation with other web pros. The tone at its core is human, confident, precise and current.
Do’s & Don’ts
-
Do distinguish the brand. Wix Studio is a part of Wix.com Ltd., but it is a distinct offering from Wix. Please make this clear in all of your communications.
-
Do describe sites and apps built on Wix Studio as “Made with Wix Studio”.
-
Do always use a capital S and a space between the words when referencing "Wix Studio".
-
Do direct clients to our homepage and This is Studio video for more detailed information.
-
Don’t include the Wix Studio company name in your company name or any iterations of your company name. E.g. in email addresses, domains, social handles, etc.
-
Don’t use the Wix Studio company name, logo or identity in your promotional campaigns or merchandise. Suggesting your communications are from official Wix Studio channels is strictly prohibited.
-
Don’t modify or alter our brand assets, or use them in a way that is disparaging to Wix Studio.
-
Don't feature Wix Studio on any materials that violate our Terms of Use.
Got more questions?
For any questions about the Wix Studio brand and design assets we haven't covered here, please contact studiobrandassets@wix.com.